Business Opportunities and Challenges for Industrial SMEs in Japan

The Japan External Trade Organisation (JETRO) in collaboration with Commerzbank Switzerland and SME-Ventus, jointly invite you to this event where new business and investment opportunities will be identified and deep linkages with Japan may be forged.

At this event you will have the opportunity to receive valuable information from country experts and executives from Swiss SMEs active in Japan who share their personal experiences, difficulties encountered and in-depth insights into the Japanese market. After the event you will have enough time to meet other participants and share your experiences at our cocktail.

PROGRAM
16:30 Guests registration and welcome coffee
17:00 Welcome and opening remarks

• Mr. André Merz, Head of International and Swiss (SME) Desk, Commerzbank Switzerland

17:10 Why Japan? 5 reasons to invest in Japan

• Mr. Takashi Wada, Director General, JETRO Geneva

18:00 A few key points on establishing and running an operation in Japan

• Mr. Charles Ochsner, Attorney at law, CHPM Tokyo

18:25 How Swiss SME’s can compete with local companies in the highly regulated
Japanese medtech sector

• Mr. Andreas Renfer, Sales Director, Ziemer Ophthalmic Systems AG

18:50 Converting a crisis into success

• Mr. Adriano Gut, Product Manager, SwissQPrint AG

19:15 JETRO Services

• Ms. Fumi Jokura, Director, JETRO Geneva

19:30 Closing & Apéro Riche with networking

Moderation
The event will be moderated by Mr. Marcello Piccirillo, Managing Partner, SME-Ventus GmbH.